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    Odessa is the city located on the Black Sea shore. It is one of the wealthiest cities in Europe. With the number of insurance companies increasi… Read More
    Odessa is the city located on the Black Sea shore. It is one of the wealthiest cities in Europe. With the number of insurance companies increasing every year, there is a massive growth of car accidents as well as irresponsible drivers. Read Less
    Published:
Stop Driving Start Living
Social Campaign
 
Along with the increase of the number of insurance companies the number of responsible drivers decreases.
We held the campaign "Stop Driving, Start Living" to draw attention to this problem and arose the drivers responsibility.
 

Task: 
To reduce the number of car accidents and appeal to every car driver's responsibility. 
                
Idea: 
Just 24 hours before the campaign we posted the leaflets saying none of the insurance companies will be reimbursing the damage to the party in fault on the day "Stop driving, Start leaving", instead, that amount will be then transferred to the fund for people injured in road accidents.

The outcome: 
As a result of the campaign "STOP driving, START living" the number of car accidents on the city roads decreased 6 times in just one day. Public transport usage grew 5 times, but the main outcome is that no one died in a  traffic accident that day!
The amount of funds raised was 179,560 Ukrainian Hryvnas (roughly 16,000 US dollars) that were then transferred to the City fund for people injured in road accidents.

 
Creative: Oleg Savchuk / Alexey Sulima
Art-director / Design:  Oleg Savchuk 
Video production: Dmitry Sobolev
Copywriter: Evgeny Ukolov