A set of 16 collectable cards illustrating the perils of smoking on the human body, and an album designed for retaining and preserving the cards.
Taking inspiration from the cigarette cards from the early 1900’s, the concept is designed for smokers to collect each card through purchasing Nicorette gum, as part of a quitting smoking programme. A twist on the usual quit smoking campaigns where body parts are gruesomely depicted; people are reminded of how beautiful their body is and how important it is to keep it that way.