The main objective of the page overhaul was two-fold - from the visual design aspect, the aim was to introduce a friendlier feel that takes hierarchy, iconography and typography into account. The second objective was to re-think the UX of the booking system at the product detail stage.
As GetYourGuide has over 20,000 products, the booking flow needed to cover many use-cases and be flexible enough to cover a wide range of activities. However, my main focus was to create a flow that was easier for customers to use and allowed them to book in a way more familiar to them, which tends to be selecting date and participants first (assuming prior experience on travel sites). Not a revolutionary concept but for customers this process should feel easy and famililar.
This change differs from the current flow whereby customers may select a date, an available option within the tour then participants. A complete user-flow the booking system has been created but shown in this design is the initial state of the widget.