3D OOH RADO Ture Square and JinChen CG Art film.
2023.
Motion design
The 3D OOH project was created by our team to launch a new RADO brand product.
Our team has used multiple giant displays in Beijing, Shanghai, and Chongqing to present naked eye 3D digital art content, which has attracted the attention of social media users across the country once released. The content of the film emphasizes technology and a sense of mechanics, which is very cool overall, generating great attraction for the audience.
The true self is not elsewhere, only in every moment that one gives his heart back to himself. Together with Rado brand spokesperson Jin Chen,dance for freedom, move with your heart, and enjoy yourself.
Our team has used multiple giant displays in Beijing, Shanghai, and Chongqing to present naked eye 3D digital art content, which has attracted the attention of social media users across the country once released. The content of the film emphasizes technology and a sense of mechanics, which is very cool overall, generating great attraction for the audience.
The true self is not elsewhere, only in every moment that one gives his heart back to himself. Together with Rado brand spokesperson Jin Chen,dance for freedom, move with your heart, and enjoy yourself.
此次裸眼3D项目是我们团队为RADO品牌的新产品上市而进行的创作。我们团队在北京 上海 重庆户外用了多块巨大的显示屏来呈现裸眼3D数字艺术内容，一经发布便引起了各地社交媒体用户的关注。影片中内容强调了科技和机械感，对观众产生巨大的吸引力，并且产生强烈的心灵震撼。“真我不在别处，只在每个把内心交还给自己的瞬间。”与Rado品牌代言人金晨一起，为自由起舞，随心而动，尽兴真我。
Beijing,Wangfujing Street
北京王府井
Chongqing,GuanyinBridge
重庆观音桥
Shanghai，Huiyin plaza
上海汇银广场
Digital media
数字媒体线上传播
Project Director：Nate Chi
Art Director：Ada Zhang
Technique Support：Master jobs
3D Modeling： BLACK ICE & light zj
Motion Design： BLACK ICE
Compositing：BLACK ICE
Thank you for watching！❤
