GAP is one of America’s most loved and popular brands. Blackrose was charged with rebranding the GAP 1969 denim collection's on-product marketing. The goal: to help in the positioning of the legendary brand as the leader for in both men’s and women’s denim. The project began with the alignment of all creative elements across both categories. The design of the jokers, hangtags, and interior pieces reflected a modern, clean point of view that let the product shine as the hero.