Today, change is in the air.
Everything is constantly evolving, people are looking for new ways of living, working and even being at home.
And above all, there is nothing more aspirational than the story of those who have the courage to change their lives: we all look in wonder at the colleague who decides to change direction, envy the younger people with the courage to take different choices, and admire the older people who drop everything and start from scratch.
Daikin is a leading air conditioning brand and has made innovation (and change) its trademark.
That's why it decided to become a sponsor of change, telling true stories of people who chose a new life.
The brand supported and accompanied them in more sustainable, cutting-edge choices.
Antonio and Susanna, a retired couple who after a life in the city
decide to move to the seaside. For their new home they decide to apply a next-generation
air conditioning: more sustainable and affordable.
air conditioning: more sustainable and affordable.
Eleonora and Giulio, a young couple who decide
to move in together, after years of long-distance relationship.
A big change accompanied by the choice to heat and cool their home in the most sustainable way possible.
A big change accompanied by the choice to heat and cool their home in the most sustainable way possible.
Matteo struggles between the ambition to have a career and the desire to spend more time with family.
Finally he decides to quit his job and freelance from home, being able to do both.
To realize his project he revolutionizes a room, and also improves the lives
of his whole family.
of his whole family.
CREDITS
Chief Creative Officer & Partner: Livio Basoli, Lorenzo Picchiotti
Creative Director: Selmi Bali Barissever, Chiara Monticelli
Art Director: Chiara Marino
Copywriter: Simone Maltagliati
Strategy Director: Marco Mammino
Senior Strategist: Grazia Zucchiatti
Client Director: Elena Panza
Account Director: Silvia Ghiretti
Account Manager: Antonia Martone
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Junior Producer: Vincenzo Perrotta
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Post production Supervisor: Seba Morando
Post Producer: Miriam Ottina
Senior Film Editor: Federica Ruggeri
Editor: Davide Vitola
Motion Designer: Dario Lipani
Director & Photographer: Francesco Quadrelli
DOP: Gianluca Palma
First AD: Armando Francesco Serrano
Casting: Adele Gallo, Massimiliano Pacifico, Dario De Natale
Production Service: Anemone FilmSet Designer: Antonella Di Martino
Stylist: Rossella Aprea
Color grading: Daniel Pallucca, Leonardo Mareso
Original Soundtrack: Massimo Martellotta
Sound Design & Mix: The LOG
