We created an immersive experience for the launch of CeraVe Argentina, intervening an historic house in the Palermo neighborhood in Buenos Aires, we appropriated each of its corners turning them into unique and instagrammable experiences for the guests.
This launch was done for influencers, for that each experience was thinking like a photo opportunity, tiktok, reel, challenge or other content that they could share on their social networks, with the objective of expanding the experience.
Agency: Room 23 Creative Director: Gustavo Mendez Antonetti Copywriter: May Vera Art Director: Sigrid Cruzado
