LE PETIT PACKAGE
The challenge: to design a completely different packaging for the frozen dessert
segment in Brazil. All packages have 2 more special PANTONE ® colors.
The chosen colors would have to form a Line in the freezers and distinguishable from
each other. The effect chosen for all paper boxes were matte lamination.
I established a communication structure: brand plus illustration with photographic
elements, CGI and hand painting by the artist Gabriel Bueno.
The color margin breathes make the illustration popup in the package.
First were created the Petit Gateau (Mountain Lava Cake) line with 4 products,
and then pies composed by 3 different pies, and finally the brownie
snack that is not a product line.