WHIRLED
The one and only rapid-response news hub for those in retail environments.
My friend, Chris Medenwald, saw a need for a global hub for rapid-response retail news. He asked me to come alongside him to help bring this idea to life. He envisioned WHIRLED being the solution—a go-to source for Millennial, Gen Z, and retail professionals to quickly see What’s Happening In Retail Lately.
We played around with different variations on the name, but ultimately settled on WHIRLED for the acronym and the play on the word “world.”
The Brand
We wanted to convey a fresh and fun brand, but also push an urgency with the brand elements. I created a palette that includes a disruptive red, black, and chartreuse to provide a bold look and suggest a sense of alertness.
WHIRLED is an expert in the retail field, but also not above using sarcasm and humor to drive information home.
The Blog
The blog is WHIRLED’s lifeblood—how our readers get their information. Pairing with Field Agent’s resource of hundreds of thousands of mystery shoppers, WHIRLED is able to give readers that quick information—just a day or two after something happens in the retail world.
Unfortunately, the brand and blog never went live, but we were able to come up with some ideas of how it would have looked in its live state.
