San Diego is a small coastal market known for its high-quality tuna. They support sustainable fishing methods and have a profound appreciation for the ocean and its richness. San Diego just debuted its latest product: dried tuna fish, in order to broaden their reach and share their distinctive approach with a larger audience.
They wanted a packaging design that reflected their environmental commitment while also emphasizing the high quality and distinct flavor of their dried tuna.
My job was to design packaging that will stand out in the market, represent the spirit of San Diego's approach, and appeal to seafood enthusiasts globally.
