OAK Berlin Branding
OAK Berlin is a small Berlin-based label for high-quality and sustainable charcuterie boards, which aims to make fine dining at home a little bit more beautiful.
As the branding designer for OAK Berlin, I decided that the brand identity should reflect the values of simplicity, elegance and sustainability. In my role as art director and brand designer, I created a design that captures the brand´s minimal look and feel. I also created collateral designs such as printed materials, a web design proposal and a cotton bag design that are consistent with the brand´s overall aesthetic. My role also included coming up with the best way to show the logo on the product itself.
Throughout the project, I worked closely with the founder of OAK Berlin to ensure that the branding design accurately reflected the brand's values and personality. The resulting branding design positions OAK Berlin as a standout in the market, embodying simplicity, elegance, sustainability, local quality wood, and celebrating fine dining.
You can order your charcuterie board here
Photography credits: Philipp Pohl