Scandi home is a brand of home goods (textiles, furniture, and decor) from the budget segment to exclusive handmade collections. The store was founded 5 years ago, and now due to scaling, it needs rebranding. The target audience is young people aged 20-35, mostly freelancers or young families who like simplicity and comfort, spend a lot of time at home, and want to create a cozy atmosphere there.
The task: is to develop a modern and stylish logo that will convey the mood and main features of the Scandinavian style.
Solution: the brand's stores offer a wide range of products in the Scandinavian style. Therefore, it was decided to create a minimalist font logo with rather massive characteristic letters to convey this style's mood. The logo is designed in a modern style, close to today's youth, which is the brand's target audience.
