Everpeak is a brand that sells mountaineering gears and bags. The requirement was to design a black and white logo that hints at what Everpeak is about.
Initial idea was to settle for something bold, clean and simple
Later iterations that seemed to look good for a logo.
Extending the K to be a flag on the mountains turned out to be a great idea!
Both the leaner version and the bolder version of the logo could be used interchangeably.
Both the leaner version and the bolder version of the logo could be used interchangeably.
