More than you expect TVC
Sunlight | April 2021
BY Bonolo Modise
PROJECT ROLE: Creative Director | Senior Copywriter
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DELIVERABLES
The client wanted a TVC that would effectively land Sunlight's platform "More than you expect". The key requirement was to bring across the fact that most women across the continent are the glue that keeps their families and communities together. These women are more than what society expects.
CONTRIBUTION
1. Concept. 2. Closely collaborating with the director. 3. Selected voice artists for the campaign. 4. Directed VO artist during recordings. 5. Project oversight with production.
HIGHLIGHTS
Having an opportunity to tell a woman-empowering story that celebrates just how incredible and resourceful African women are.
Bonolo is a seasoned creative director, dynamic writer, and now film/content director from Joburg, South Africa. She is the founder of The Curve Revolution and co-founder of Creative Fixer .Studio
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Bonolo@creativefixer.studio
Johannesburg, South Africa
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Collaborators
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