GreenSpace+ Brand Experience
Brand strategy and identity for Singapore's East Coast Green Hub.
The Brief
For my GreenSpace+ branding competition project, I aimed to create a unique and immersive experience for visitors, with a particular focus on the target audience of Generation Z.
With the space layout and different zones provided, I had the opportunity to develop personalised brand touch-points throughout the space. My goal was to make GreenSpace+ a retreat for Singaporeans, where they could explore and discover their sustainability journey in a vibrant and inviting environment.
Through a carefully crafted brand strategy and identity, I aimed to inspire and educate visitors, while also encouraging them to take action. My call to action was for residents to become eco-change makers and contribute to the community.
Proposed Brand Blueprint & Concept
Animated Logo
Designing a dynamic logo is important because it allows for flexibility and adaptability in branding, which can be tied to personalisation by allowing for customised variations of the logo to be used for different audiences or purposes.
Touch-points
Designing a consistent brand identity across both online and offline touch-points is important because it creates a cohesive and recognisable image for the brand, which can help to build trust and loyalty with customers regardless of how they interact with the brand. This consistency in branding also ensures a consistent brand experience for customers, which can enhance their overall perception and relationship with the brand.
Touch-points Elaboration
Way-finding elements such as signage and navigation were designed to be easily recognisable and to provide a seamless user experience. Social media graphics were designed to be visually engaging and to communicate the brand's messaging effectively across multiple platforms. The welcome package was designed to create a memorable first impression and to communicate the brand's values and personality to new customers. The importance of designing these touch-points cohesively lies in creating a consistent and recognisable brand identity. This consistency enhances brand recall and builds brand trust and loyalty with customers.
GreenSpace+ App
Designing the app game that ties with offline interaction and acts as a form of encouragement involved creating a fun and engaging experience that incentivises users to participate in offline activities. The app is designed to be visually appealing and easy to use, with clear instructions and rewards that users can earn through completing offline tasks.
