BRIEF
Within a team, rebrand a company or business from the ground up. Perform detailed research on the audience, competition, location, shopping trends and create a realistic marketing strategy to implement the new brand.
Within a team, rebrand a company or business from the ground up. Perform detailed research on the audience, competition, location, shopping trends and create a realistic marketing strategy to implement the new brand.
SOLUTION
Flint and Steel Hotel is a fictitious boutique hotel built for exploring the incredible trails and desert terrain of Joshua Tree National Park. We wanted the hotel to be a business that is very open minded, trendy, and enhances the outdoor experiences. Various touchpoints serve important purposes for reminding customers of our brand and values. The small details and brand presence provide that extra quality most hotels do not offer.
SCOPE
Branding, Identity, Packaging, Print, Web
Branding, Identity, Packaging, Print, Web
CREDIT
William Leung, Amanda Ortiz, Brooke Hankins, Slavik Gurmeza - Designer
William Leung, Amanda Ortiz, Brooke Hankins, Slavik Gurmeza - Designer
