Pack In More was created to drive brand awareness by highlighting the lifestyle benefits of drinking Naked Juice. Since Naked Juice packs 1lb. of fruit in every bottle you have more time to pack in more of what you love. A sweepstakes to win a Subaru Crosstrek Hybrid and a day packed with activities in one of three cities was created to drive home the idea.
Art Directors: Amanda Villalobos, Naomi Poulin (sweepstakes key art idea)
Copywriters: Brian Quintana, Nathan Morris, Peter Bell
Creative Director: Andrew McGuire
ACD: Paul Manutes
Illustrator: Matt Herring