LAHORI ATHLEISURE āĀ AĀ sustainable fashion brand based in Lahore, Pakistan. Their mission is to provide their customers with high-quality, sustainable fashion options that are both stylish and affordable.
ā
The parent company has a women's wear design studio in the UK, and they bring UK-inspired streetwear clothing to Pakistan. Their designs, and cutsĀ are made in the UK, and manufacturing is done in Lahore.Ā They specialize in athletic leisure wear, loungewear, hoodies, t-shirts, sweatshirts, and streetwear, and focus on providing perfect fittings with export quality.
ā
Challange
The challenge was to create a sustainable brand identity that resonates with the target audience while differentiating itself from the competition in a crowded market.
Solution
TheyĀ take their commitment to sustainable fashion and therefore we started at the very core of the brand and established the values, vision, and mission statements, which keep the environmentĀ to the forefront. We then moved to the visual side which included designing the logo mark and come up with a solution for brand word mark, which to be honest was challenging because of such large name which wasn't sitting right earlier.
So we had to break it into two lines and added that traditional Est. motif to balance the composition for brand word mark. You can see the comparison in later slides. For the color, they wanted neutral tones giving the stage to the beautiful clothing they make.
Since, the brand's presence is almost online, we did social media templates for news, tips, styling guide for the feed and stories. To test the layout on larger applications, I did some OOH advertising as well.
Thank You!
I am open to enquiries, write me at;
EmailĀ Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā hello@damstudio.co
BehanceĀ Ā Ā Ā Ā Ā Ā Ā behance.net/damstudioco
DribbbleĀ Ā Ā Ā Ā Ā Ā Ā https://dribbble.com/damstudioco
WebsiteĀ Ā Ā Ā Ā Ā Ā Ā damstudio.co (Under Construction)
mARCH 24, 2023
