This project was given in order to bring awareness to the beauty that is arround us, and to the national trust as a brand. The idea behind this campaign is to show and promote their selling point of protected areas, this is done by the tag line "Beauty doesnt fade with time". This tag line will reflect upon how each area of the national trust is protected, and will not fade, be demolished or decay over time. This tag line will also get the audience to reflect upon the world changing around them, how quickly the scenery changes, and that the national trust is always their for a family trip out. The initial campaigns will be done with imagery of things fading through time, for example as shown below, landscapes through the seasons or a flower developing to full bloom. This campaign will appeal to all ages, as there will be an app for children which will be a simple against the clock guessing game but will also show that time does not fade our surroundings with the national trust. Instead of enforcing a healthy lifestyle to the audience, as that is well documented in the media, the campaign will show the benifits and selling points of visiting one of these protected areas.