Payne Alderman's profileNajwa Jai's profile

BF Goodrich

Multiple Owners
•

Client: BF Goodrich
Product: All-Terrain Tires
Art Director: Najwa Jai
Copywriter: Payne Alderman
Motion Media: Payne Alderman

Target Audience: Everyday work guy 22-55 30k and up who likes to take advantage of the weekend.

Key Message: From one extreme terrain to the other. 

Media Outlets: Print, Outdoor, and Digital
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF goodrich tires motion media after effects print Outdoor digital traditional non-traditional contest social media
BF Goodrich
Published:
Payne Alderman's profileNajwa Jai's profile
Multiple Owners

Owners

Payne Alderman's profile
Savannah, GA, USA
Najwa Jai's profile
Savannah, GA, USA

BF Goodrich

Worked with a great art director, Najwa Jai, to make selling tires fun! Integrated campaign marketing BF Goodrich All-Terrain tires. Outlets incl Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial