The client approached with a series of problems with their existing labels. The artwork was low resolution JPG images and needed to be recreated. The next issue was their labels could only be read when looking front above but could not be viewed when seen from the side, making the flavors hard to read. Lastly, they wanted to expand their product line and needed additional labels created while keeping the branding consistent.

The solution was to recreate the artwork in vector so it could be scaled and used in a variety of marketing media. Next, the label was redesigned so that the name and flavor information was not only visible on the top but also on on the sides when the product was stacked in stores. The product line was expanded to 14 different flavors (in 4-packs, 12-packs, and individual cupcake and muffin packages), each with their own distinctive color schemes but keeping a consistent brand identity across the product line.