SHIFT X NOTWASTE
The Iri lamp is our most recent collaboration with Notwaste design.
Notwaste is a brand whose premise resides in the responsible use of materials, predominantly OSB, and their mantra for “not wasting”. We believe this responsibility stems from a sense of purity, honesty and an environmental conscience, our connection with the natural world.
Following the brand’s concept, we decided to tackle fire as a natural element and purest source of light. The result inherently became a lamp that explores the connection between man and nature.
Iri is a reflection on man’s long history with the most basic and natural form of generating light: fire. Its design derives from a bonfire’s basic setup, the shape and form of a flame, but also echoes on the way we consume resources to create light and energy.
Ultimately Iri combines Notwaste’s signature OSB and black rubber with modern technology and artistry to produce a simple yet thought provoking artifact.
Photography by Horacio Rodriguez