As the Roman saying goes: Bona opinio hominium tutior pecunia est – Good reputation among people is more certain than money.
That's why December Branding had to create something unique for Octo Legal.
The legal advisory services market in Poland is dominated by large corporations with a highly technocratic image. Small law firms, in turn, do not try to go beyond cold professionalism. After all, the law is a serious thing.
We decided that this is a great opportunity to give Octo Legal's brand identity strong character through the appropriate selection of a unique symbol. The latin eight in the name inspired us to look for the roots of European traditions in the symbol of the infinite, reviving wisdom symbolized by the serpent.
