Working with PARTNER INC. we created eye-catching CG sequences to
attract shoppers from the moment they entered TV showrooms and stores.
It needed to showcase the Fire TV’s technical capabilities for delivering
color, clarity, and contrast.
To achieve this we designed and animated a dynamic immersive world
using vibrant colors in tandem with tantalizing camera movement to
attract and entice. The film narrative was based around the natural
world to evoke feelings of surprise, wonder, and awe.
Micro-to-macro perspectives and frequent unexpected transformations
made the content consistently engaging and enjoyable to watch,
capturing the picture quality of the TV.
Client: Amazon
Agency: PARTNER INC.
Production: Fluent
Creative Direction: Remy Williams
Creative Direction: Remy Williams
CG Artists: Bora Hwang, Ingrid Tsy, Simeon Jeffrey,
Derya Ozturk-Prehn aka Yader, Joseph Winston,
Nejc Polovsak aka Twisted Poly, Remy Williams
