My role: Lead UX & visual designer
My deliverables: Responsive HTML wireframes, style tiles, visual design mockups, high fidelity HTML & Jekyll prototypes
Want more? Read the case study about the project by Lullabot (my previous employer).
I started by creating fully responsive HTML wireframes, using Jekyll as a framework.
Next, I created style tiles to explore multiple art direction concepts. This is the one the clients fell in love with.
After creating wireframes and establishing a visual design direction, I dove into Photoshop to create high fidelity mockups. Once I had a good foundation, I switched over to the the browser to finish creating the rest of the designs in code.