Christmas and New Year social media campaign for Jumbo King Burgers. Jumbo King wanted to highlight their Indian origin story through their ongoing campaigns. To give it that Indian Christmas feeling, the word Merry is replaced with the Hindi word 'Meri', meaning 'My Christmas'. For the visual treatment, I tweaked the brands green colour palette to suit the classic Christmas green  and replaced familiar festive ornaments with burgers. See the campaign on Jumboking's Instagram handle @jumboking_india