In the run-up to the much-anticipated 2010 World Cup, how could Chupa Chups, a beloved global brand, effectively engage with consumers without being a sponsor, while staying true to its brand identity and values?
Chuck's Cup 2010: The World (Tea)Cup 2010
A global online competition where participants could battle it out for glory, honor, and the pride of their country... by staring at a live feed of a teacup. That's right – a teacup. But hey, it just goes to show that anything can be turned into a thrilling competition with a little imagination and a lot of caffeine!
Case Study Video
Agency: BBH Singapore
Client: Perfetti Van Melle
Art Director: AC Ngai
Copywriter: Keith Kwei
Creative Directors: Shawn Loo / Ashidiq Ghazali
Developer: Noel Chan
