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    CATEGORY: Real Estate Development DEVELOPER: Starwood Hotel & Resorts Worldwide, Inc. and The Related Group LOCATION: Bal Harbour CHALLENGE: S… Read More
    CATEGORY: Real Estate Development DEVELOPER: Starwood Hotel & Resorts Worldwide, Inc. and The Related Group LOCATION: Bal Harbour CHALLENGE: St. Regis Resort & Residences in Bal Harbour offered an exclusive location coupled with the most discriminating brand in terms of service and lifestyle. However, residents of the exclusive resort vilage were apprehensive about the development in itself. In 2005, BridgerConway was hired to develop the communications campaign and provide sales center support and is still involved in the project. APPROACH: A campaign based highlighting extravagant lifestyle was developed for the launch. The campaign consisted of targeted print as, a website, exterior signage, brochures, direct outreach, events, newsletters and a custom sales center. RESULTS: The project was reevaluated and endorsed by government officials and the community St. Regis Resorts & Residences, Bal Harbour is in fast and steady progress. The East Tower is nearly 80% completed, rising 21 floors above the Atlantic. The North Tower has reached 13 floors and the South Tower's 5th floor is in progress. Read Less
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