Apostrophy Brand Identity

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Challenge

Continuing our longstanding relationship with Punkt, we were asked to create a brand identity for their new operating software - Apostrophy.

Challenge

Apostrophy has been created to challenge the current state of play in the technology marketplace, with a limited range of options available for mobile operating software. They wanted to offer more human-centric technology solutions, by decentralising the OS options and putting forward a considered alternative in Apostrophy.

Approach

We undertook strategic work to discover Apostrophy’s brand archetypes, so that we could build a thoughtful and cohesive brand identity that would work alongside Punkt as well as communicating their distinct core values.

Leaning into the outlaw and innocent brand archetypes we developed an identity that feels sophisticated but humble. Pairing the minimalistic icon and wordmark with a cool and calming colour palette we were able to evoke the brand’s human centric approach to technology whilst having a refined poise.

Apostrophy Brand Identity

Published: March 23rd 2023

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Apostrophy Brand Identity

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Apostrophy Brand Identity

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