I carried over the idea of the state silhouette from the current MassHealth logo and placed it into a more modern layout. By setting the state’s shape into a rectangle, the logo is no longer an irregular form, but a defined, clean design, made more eye-catching by the contrast between the coastline’s curves and the solid angles of its surroundings. The color scheme is bright and welcoming, made up of blues, greens, and yellows that tie in with ideas of nature and growth. Avenir, the font, provides a crisp delivery of the text, which I left fully lowercase to carry on the friendly, current feel. With all aspects combined, I hope to provide MassHealth with a contemporary appearance of professionalism and warmth.