Xavier Esclusa Trias's profile

Matoke Experience Brand Identity

InDesign
Brand Identity for Matoke Experience
Barcelona

Matoke Experience, the travel agency founded by the renowned naturalist Jaume Sañé, has launched a new proposal based on his experience and passion for wildlife. 

With a focus on exploring and discovering all kinds of animals like birds, fish, reptiles and also plants, Matoke Experience offers a unique experience for travelers seeking authentic and enriching adventures. 

To reflect the essence of the brand, a corporate identity has been created with an isotype that combines the "M" of Matoke with graphic elements inspired by the animal world.
 
The chosen color palette is a perfect mix of vibrant and natural tones that evoke the beauty and diversity of the plante's fauna and flora. 

The typography of the logo is clear, clean and bold with pronounced shapes that recall letters made of wood in the jungle, adding a touch of rusticity and authenticity to the overall design.

In short, the corporate identity of Matoke Experience reflects its commitment to responsible and sustainable exploration of the nature, and its passion for creating memorable and authentic travel experience, all while embracing the natural elements that make the brand unique.

Matoke Experience Brand Identity
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Matoke Experience Brand Identity

Published: