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This project was created for 2014 Young Ones Competition - One Show. It has won a Merit Award. The brief was a very open one: Save the Arts. Lit… Read More
This project was created for 2014 Young Ones Competition - One Show. It has won a Merit Award. The brief was a very open one: Save the Arts. Literrally. Do something, create something, think of something that will save the Arts. So we came up with something: Read & Bath "There's one thing we've all ended up doing when we've gone to the bathroom: read the shampoo and shower gel labels. This is an irrefutable proof that we have a need for reading. Let's encourage people to read more and better and let's do this with a special bath and body line. A product line inspired by literature classics. Why read the shampoo's chemistry when you can read Dracula? A whole new way to spend time in the bathroom." Read Less
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