Each year at the 99u Conference, we create a motion loop that plays throughout the event using quotes about idea execution sourced from our speakers.
How do you create a reel that you don't get tired of? We focused on telling a story.
In past years we relied on the use of depth of field and 3D effects moving on changing axes. To go for a new flavor this year, we focused on very few elements and simple 2-dimensional designs that could morph into each other seamlessly, making the objects not only design elements but also 'characters' of the story. We drew a lot of inspiration from movie title sequences and one of our favorite design masterminds: Saul Bass.
ANIMATION: Hugh Gran