99U Conference :: Motion Reel 2014

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  • Motion Reel 2014
    99U Conference
  • Each year at the 99u Conference, we create a motion loop that plays throughout the event using quotes about idea execution sourced from our speakers.
    How do you create a reel that you don't get tired of? We focused on telling a story. 
    In past years we relied on the use of depth of field and 3D effects moving on changing axes. To go for a new flavor this year, we focused on very few elements and simple 2-dimensional designs that could morph into each other seamlessly, making the objects not only design elements but also 'characters' of the story. We drew a lot of inspiration from movie title sequences and one of our favorite design masterminds: Saul Bass. 

    CREATIVE DIRECTION & DESIGN: Raewyn Brandon & Matias Corea
    ANIMATION: Hugh Gran

  • Find out more about the 99U Conference at: conference.99u.com
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