Ultraboost dna - Follow the thread
The adidas Studio A - CG Production team worked together with OLIVER on a brand new concept for the Ultraboost DNA.
The concept brings to life the fabric of the footwear as the main visual storytelling element – the Primeknit. The whole environment around the product is taken over by threads, creating an embroidered landscape for the product to reside, whilst highlighting all the key features in a short and sweet edit.
Directed by adidas Studio A - CG Production
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Production
Senior Project Manager
Stefan Niemela
Senior CG Producer
Jeoffrey van Overveld
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Creative
Director Digital Creative
Wilf Eddings
Supporting agency
OLIVER agency
3D Artist & Art Director
Thom van Vliet
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Management
Project Management
Pieter Janssen
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Thanks
