At our branding agency, we were honored to work with Clinsight, a Swedish startup focused on improving prostate cancer diagnoses, prognosis and treatment guidance through AI-powered pathology assessments. The objective of the project was to create a brand identity design and website design that effectively communicated Clinsight’s mission to provide the best possible outcomes for patients diagnosed with prostate cancer.
Our solution was rooted in our values of creativity, understanding and being strategy-driven. We began by gaining a deep understanding of Clinsight’s unique value proposition and target audience. Using this information, we created a brand identity that reflected the cutting-edge technology and clinical expertise that Clinsight brings to the table. The brand identity was designed to be bold, modern, and visually striking, while still communicating the important role that AI-powered pathology assessments play in the fight against prostate cancer. We also designed a website that was intuitive and easy to navigate, with content that effectively conveyed Clinsight’s mission, values, and capabilities. Overall, our branding and website design solutions helped Clinsight to establish a strong visual identity, attract new customers and investors, and further its mission of improving prostate cancer diagnoses and treatment.