Kyrö Distillery Company
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    There isn't a better start to conceive a Finnish rye whisky distillery than sauna. And that's exactly what happened in May 2012: five guys starte… Read More
    There isn't a better start to conceive a Finnish rye whisky distillery than sauna. And that's exactly what happened in May 2012: five guys started to wonder why there isn't a rye whisky distillery and that there should be one. That's how Kyrö Distillery Company was born. The distillery, located in Isokyrö, just across the river from the home of one of its founders, was established in a former dairy used for storing old cars. Naturally the new company needed an identity too: something that would reflect whisky culture but also the distillery’s local roots and heritage. The distillery is based in the heartlands of Finnish Ostrobothnia. The first batch of the whisky won’t be available until 2017, but an initial product called Juuri (Root) is already in production to be used in cocktails. Juuri is basically new make or moonshine: clear distilled spirit that will become real whisky after spending at least three years in a barrel. Kyrö Distillery also produces rye gin Napue, slightly matured version of the new make called Verso (Sprout) and Koskue which is a delicately matured gin. The final product line (in 2017) will consist of five products: Juuri, Napue, Verso, Koskue and (yet unnamed) rye whisky. The distillery also produces quirky small batch special products on-demand for special occasions. Good examples for such products are "Helsingin", a custom gin made exclusively for Son of a Punch creative bartender agency and #, a mildly matured rye for national whisky expo event. This sort of brand and product evolution meant that the identity needed stand the test of time and changes: it had to be clean, fresh and easy to use still after a couple of years when the first whiskys are matured. In other words, like distillery's main product - whisky - the identity is also evolving and maturing. The solution was to make all visual elements simple but filled with (hidden) stories. Custom typeface called "Napue Sans" was designed from old Napue battle memorial monument engravings (right next to the distillery building), giving a true historical and local flair for the identity. Colors were kept to minimum using only black and white with silver and golden accents - silver for clear unaged spirits and gold for matured ones. As the company needed a seal of approval for official documents we created, well, a seal of approval to the letter. The seal is based on Isokyrö town coat of arms that has a bear in it, hugging a tree. In our version bear is replaced with a seal, this time giving a hug to a bottle. The seal is of a faux-style, not actually old but it seems old. This is mainly because all the letters used in seal have been meticulously redrawn from Isokyrö medieval church wall paintings. Again, even though the elements may seem simple they include a true, inspiring story with a heritage. Read Less
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