Amart Furniture Rebrand
The home of inspiration
THE IDEA
Furniture shopping journeys mostly start online but few customers will want to make a big purchase without seeing the item in store first. Amart’s goal is to make that store visit as inspiring as possible.
Their expanded range of furniture and a new range of homewares make it possible to not only create the whole room but the whole home. Our new identity for Amart expresses this and brings a whole new emotional side to the brand through the addition of brighter colours and of course the three dimensional house logo.
A visit to the “big blue box” now brings an awareness of style and a new level of inspiration for customers.
Note: Project was undertaken on behalf of McCartney Design who have full ownership of the project strategy, brand identity and all final artwork and deliverables. All store visuals and renders are concepts from McCartney design. For more visit: mccartneydesign.com.au
