UNDERDAYS
LONDON, UK
Underdays is a London based underwear brand for all women of all shapes and sizes - having both comfort and style.
We create a minimalist and colorful visual identity. The fun side of the brand is reflected via the Monogram design of the "U".
This monogram represents a unique and strong symbol that provides a real personality to the brand.
The branding reflects this through a modern and sleek design, with vibrant colors and organic shapes to represent the diversity
The branding reflects this through a modern and sleek design, with vibrant colors and organic shapes to represent the diversity
and uniqueness of everyone. The branding of Underdays was created to visually reflect inclusivity and diversity.
[ Category ]
Branding / Packaging / Stationary
Credits : Photography by ®Charlie Gates