I learned about the @sportdesignaus design challenge a few weeks before the World Cup 2022 campaign, where sports designers are invited to choose a World Cup participant team and develop a social media branding.
The Senegal National Men team's overall project aims to recreate all social media, drastically altering it from the ones that are already used. Maintaining a strong visual identity throughout all social networks, including Twitter, Facebook, and Instagram, is the project's key goal.
Above all, it is an unofficial effort with no affiliation with or partnership with the Senegalese F.A. I was able to create something original while experimenting with various styles and techniques to improve myself on something I am passionate about. All the graphic pieces produced throughout the entire project, namely: (Line- up, Goal, ETC.), were made and elaborated just for testing my ability to create a consistent and appealing brand identity.
Thank you.
