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In France, when you think about internet offer it used to be about the price and the service. So every offer ends up to be the same, except for o… Read More
In France, when you think about internet offer it used to be about the price and the service. So every offer ends up to be the same, except for one, Free with Philippe Starck who also focused his work on the product to seduce the consumers. But it was just the first step and it was mostly about aesthetic design. In partnership with technicolor, we designed a box based on modularity with the aim to fit your profile, who ever you are. Primiboh is an evolutive and adaptive offer, full of useful features. With Primiboh you also have the choice between hiding or showing the box. Indeed, a lot of people just would like to hide their consumer electronics at home, and at the same time all the interaction you have with the box could be concentrated in a small interface. So that's what we did with a smart removable screen. In another way, especially when you have the Play offer with all the different devices, you can nicely put the system in your home without disturbing your environment. Indeed we played with a contrast between hard and soft materials in order to make it more attractive, keeping a minimal design. The most tricky phase was to find a way to make the modularity invisible. The flexible cover seemed to be an ideal evolutive solution, and we also used it the others features as the cable management... And Primiboh can be transposed in every home all around the world. 2012 with Simon Leblanc, Florent Alexandre, Sbastien Ledoux and David Plachez as a digital designer. This project is the propriety of technicolor, protected with a patent. Read Less
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