Overview
Confide Barber Studio is a modern and luxurious barber shop found in Newmarket, Auckland. They provide top quality services at a premium price.
For this project Confide have asked me to conduct market research to help them come up with a subsidiary brand and product and then design mock-ups for the product and some advertisements. They want the brand to have its own name but still convey the same tone of voice and style that they are already using.
My role
Market research, Collateral / Asset creation, Marketing strategy, Branding, Designer.
This is a mock-up for one of the new brands products (Shampoo and conditioner).
Research
In this section i have analysed mens hair care products found in-store and online. I found that men generally had two options, cheap and low quality or very expensive and high quality, from this I identified a gap in the market for a high quality mid price range brand.
Pre Design Process
In order to keep the same tone of voice and style of branding that Confide is already using, i first decided to make a client profile to understand their market position, target audience and branding and marketing style.
Concept mock-ups
Final design
Sample Images
