COSRX
DERMA RETINOL LAUNCHING PR KIT
HEAZ proudly introduces a Press Kit of COSRX to promote new products of Derma Retinol Skincare Line.
We newly themed and proceeded with the project from visual planning to the overall production.
Inspired by the core product value of COSRX’s Derma line which is based on long-standing research, we designed a microscopic kit that incorporates the appearance of the product into the kit to consistently establish the brand’s visual identity.
To implement the microscope's shape in detail, the focus adjustment screw is embossed, the power button is expressed in silver foil, and the eyepieces are made of cylinder plastic.
The key copy of the products seen inside the circular lens adds an interesting visual element that looks like a real microscope.
We added an interesting visual element by adding the key copy of the products as we observe something through a microscope.
Inside the kit, we further strengthened the concept with Mr. RX, who is explaining the efficacy of the products, and illustrations reflecting the mood of the lab.
Client. COSRX
Division Creative Director. Yunmi kim
Art Director. Seoyeon Lim
Designer. Dami Hong, Yewon Kim, Hyejun Kim
Photographer. Junghun Yeom
Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
