pond Floral Studio is a flower and plant art brand from North America. One of pond's ideas is to resolutely avoid using flower mud, make the most environmentally friendly design possible, and support local farms and ecology. Brand managers expect the brand's visual appearance to be like a pond, organic, natural, rich in vitality, low-key but textured.
Brand pond floral studio
Time 2022-2023
Location North America
© 2023 Oneday Design
For the design of auxiliary graphics, we enhance the brand concept of sublimating "seeing a whole forest through a bunch of flowers" from point to surface. pond firmly believes that the value of flower planting art lies not only in its ornamental value, but also in the exploration of human and nature - exploring individuality, divergent thinking, expressing emotions, and creating experiences.
The khaki color system with a strong tolerance interprets the generosity and strength of nature, while the bright goose yellow represents vitality. A combination of "heavy" and "light" has become the brand standard color of pond.
In addition, we have set up an additional "Fantasy Color" that can be changed according to festival or custom requirements. It is organically combined with brand standard colors, one "static" and one "dynamic", forming a complete POND color system.
The brand card modeling is derived from the auxiliary graphics of pond. The inverted and overlapping irregular ellipses are changing ponds. After they are frozen, the shape of a flower is obtained. The process of design interpretation expresses the meaning of the Pond brand - the echo of the flowers from the pond.
The paper is selected from 500g German platinum ash, with a natural handmade paper texture. Logo and line graphics are embossed.
pond floral studio brand uses flowers and plants as a carrier, organically connecting the relationship between human and nature through design. When flowers establish a connection with people, emotions reverberate in the flowers.
