1792 Untypical.
Ariel Costa delivers an untypical spot for 1792 Bourbon that seamlessly delivers on their "Untypical" tagline. With his signature mixed-media-collage style, Ariel takes realistic elements and distorts them into a surreal world that flips the script on what a traditional whiskey spot can be. Say goodbye to gravelly-voiced, whiskey-in-the-woods, campfire provincialism. And hello to cosmopolitan collage, stylized storytelling, and a jazz-fueled journey into the "Untypical."
CREDITS
Director - Ariel Costa
Client - Sazerac Bourbons
Production Co - Hornet
Managing Director - Hana Shimizu
Head of Production - Karen Lawler
Head of Creative Development - Kristin Labriola
Executive Producer - Marty Geren
Production Supervisor - Dez Stavracos
Producer - Justine Webster
Editor - Sam Stulin
Pre Production Storyboard - Ariel Costa
Character Designer - Ariel Costa
Environment Designer - Hugo Leick, Gabriel Silveira, Hannah Kim
CG Generalist - Rodrigo Lescano
2D Lead Animator - Ariel Costa Animator Mark Davis, Amalia Lage, Cristian Morales, Manu Correa Soto
Compositor - Ariel Costa
Agency Chief Creative Officer - Dave Damman
SVP Executive Creative Directors - Jonatan Maldonado, Aron Cleary
Art Director - Ryan Bailey
Executive Producer - Danielle Keenan
Associate Director of Strategy - Adam Panetta
Brand Director - Roger Angel
