How optimised are treatment options for patients with asthma? Is treatment providing a high quality of life or are patients "on pause"?

The task was to develop a visual identity that explicitly talks about activation and control and after a period of research we strategised the development of the Asthma Going Forward identity in three ways:

1. Remembering the forgotten treatment options

2. Finding the forgotten treatment options

3. Activating treatment options on hold

We built a campaign identity toolkit base on video transport controls that gave technical content dynamic and engaging articulations.