EGO Arts
The stage is yours
EGO Arts is a nonprofit organisation with the mission to make art accessible for everyone, regardless of ability, age or background. Through a range of creative ensembles, EGO produces original and eclectic artistic programmes for a diverse and energetic community.
A colourful alter ego
We created a brand identity that reveals the creative alter ego of each community member. The logo is an eclectic mix of characters, suggesting the range of performances that each ensemble organises. The diverse colour palette reflects the vibrant spirit of the community, with a passionate hot pink at its core.
Take the spotlight
The brand messaging empowers and celebrates the individual, giving everyone the spotlight and opportunity to take centre stage. The identity uses a bold and playful headline typeface that stands out from the crowd. The rest of the designed type system focuses on legibility and accessibility.
Accessibility first
Working closely with the EGO team, we created a digital experience with an increased focus on accessibility. Taking a wide range of accessibility profiles into consideration, we integrated features such as a screen reader, smart contrast editor, text size changer or dyslexia type swapper.
Big thanks to Georgina, Corinne, Tim, Francis, Kyle, Emma, Conor and the rest of the EGO team.
Client: EGO Arts
Year: 2023
Capabilities: Strategy, Brand Identity, Website Design, Merchandise, Marketing
Team: New Genre (Mihai Toma, Jack Smethurst, James Ford, Natalia Kurzydlak)
New Genre is a London-based creative studio designing brands and experiences you simply can’t ignore.
