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    About

    The venerable Santa Barbara restaurant was out of business, but demand for its salad dressing continued unabated. We positioned the dressing as “… Read More
    The venerable Santa Barbara restaurant was out of business, but demand for its salad dressing continued unabated. We positioned the dressing as “French country,” commissioned a witty and iconic illustration of a Citroën Deux Chevaux puttering through the countryside, restored the restaurant’s old lettering, and an irreverent (and pricey) product was born. Read Less
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