In Spring 2014, I was presented with the opportunity to re-design my school's student planner for the upcoming school year (Fall '14- Spring '15). I wanted to bring an energetic feel to the cover that was both bold and elegant, appealing to both males and females alike (my school has become very much 50/50 in gender population, and I felt that it was important to cater to both).
I figured that a focus on strong typography, accompanied by a meaningful image would acheive this goal, and it tied in all the themes and qualities I wanted for the student planner.
Kennesaw's mascot is the Owl, I made sure to bring in the theme of flying and looking forward to your journey through school. It features an aerial view of the entire campus; hovering over your journey "The Owl Way".