YUMMS Central Market
Architects: Nikita Vorontsov
Type: commercial individual project
Year: 2023, completed
Total area: 12 m²
Location: Central Market, Moscow, Russia
Photos by: Maya Fedotova
CONCEPT | IN PROGRESS | NOW | PROJECT IN SOCIAL MEDIA
CONCEPT
The creator of the brand is Mark Rodovsky and he is already known to everyone as fashion designer Marcelo Miracles. His clothes are outrageous, ambiguous and definitely cause a buzz around. Last year, a showroom was designed for the brand. This year, the customer decided to open a second location on the Central Market in Moscow. The corner opened at the end of January 2023 and now attracts as many people as the showroom.
The interior concept inspired by personality of the customer and his bold, bright, contemporary product as well as the existing showroom design and existing guideline of the brand. One of the main tasks was to incorporate existing brand symbols into the corner design. The symbols were developed by the customer, the brand's graphic and previous interior designers (logo by choice studio, cat rary by marcelo miracles and lilac fur by KIDZ design).
Gradient film in the colors of the brand was chosen for finishing the counter with lilac backlighting along the bottom of the counter. The counter has two illuminated menus, one for food and one for clothes, and a green fern has become a visual highlight.
A light sign decorated with lilac branded fur complements the image of the corner. The design of the sign is dictated by building regulations: the distance from the fur to the heating sources should be more than 50 cm.
Inside the corner, the equipment is made of stainless steel, and the walls are finished with white matte panels in order not to visually argue with the bright front of the corner.
IN PROGRESS
NOW
PROJECT IN SOCIAL MEDIA
