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    For Lowe's Home Improvement stores, springtime is their holiday season. So to celebrate this most wonderful time of the year, we welcomed people … Read More
    For Lowe's Home Improvement stores, springtime is their holiday season. So to celebrate this most wonderful time of the year, we welcomed people back from hibernation with Sunnyville" a fantastical neighborhood where the weather is almost as perfect as the backyards. Here users can find inspiration by exploring the backyards of each of their quirky neighbors, play with fun tools (like the Meat Calculator), and even use the Yard Creator to build and maintain their own living yard. Along the way, they can find all of Lowe's products and expertise to get out and do spring right. Responsibilities for Executive Creative Direction Created at Tribal DDB With help from Firstborn Multimedia Read Less
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Lowe's Welcome Back Spring
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For Lowe's Home Improvement stores, springtime is their holiday season. So to celebrate this most wonderful time of the year, we welcomed people back from hibernation with "Sunnyville," a fantastical neighborhood where the weather is almost as perfect as the backyards.

Here users can find inspiration by exploring the backyards of each of their quirky neighbors, play with fun tools (like the Meat Calculator), and even use the Yard Creator to build and maintain their own living yard. Along the way, they can find all of Lowe's products and expertise to get out and do spring right.